Insights

Practical notes on commerce, AI and operations.

Short, useful explainers written for the people who have to make the decision — not for search engines.

What is an AI agent, and when is one actually worth building?

An AI agent is not a chatbot with a nicer wrapper. The difference is tool access — and that difference decides whether it saves you money.

Most traffic drops after a migration are avoidable. They come from four specific mistakes, and all four are checkable before launch.

Teams buy shipping software to fix a vendor problem. The order matters, and getting it wrong doubles the cost.